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Senegalese fintech startup PayDunya expands to 2 more countries, plans further growth

Senegalese fintech startup PayDunya has established a presence in Ivory Coast and Benin, and plans to expand into Mali, Burkina Faso and other Francophone African countries by the end of the year.

Established in 2015, PayDunya is an easy-to-use universal multi-channel payment gateway and solutions provider, offering a single API for e-businesses anywhere in the world to process payments from and to African customers via mobile money, money transfer and credit cards.

Having started life in Senegal, PayDunya now has more than 600 active business clients in its home market as well as in Ivory Coast and Benin, across sectors such as insurance, e-commerce, education and hospitality.

Paydunya CEO, Aziz Yerima

Co-founder and chief executive officer (CEO) Aziz Yérima told Disrupt Africa the startup was focused on a strategy of geographic expansion at this point in time.

“We look forward to being a leader in the online payment market in French-speaking countries in Africa in the next five years.”

PayDunya’s aspirations go further, however, with Yérima saying it hoped to one day be active in 30 African countries, both Francophone and Anglophone.

“Our main goal today is truly accelerating the emergence of Africa through the power of digital,” he said.

PayDunya has added a host of products to its suite over the last few years, and now allows customers to do things like generate receipts, receive payments via mobile application, send invoices via SMS or email, set up recurring and automated payment collection, and pay thousands of people with one click.

“We recently developed a new solution for social media sellers. The solution can help sellers that have a page on social media to create their own landing page for their shop,” Yérima said.

Though its expansion plans are progressing well, PayDunya has still been impacted by the COVID-19 pandemic.