Founded in 2018 by Mohamed Abdel Dayem and Ali Zakaria, Dresscode is an e-commerce retail platform that sells female clothing, beauty and home products, connecting Egyptian manufacturers directly to consumers.
The startup provides a platform for local fashion brands and designers to market and sell their products, while providing customers with a one-stop-shop for stylish quality products at appealing prices.
Dayem said Egypt was a huge market, while the textile industry was one of the highest contributors to GDP.
Dresscode has seen strong growth during the COVID-19 crisis, which accelerated the process with Egypt Ventures to raise the funds to maintain this growth and expand operations. The startup will use the funding to grow its team and roll out new product offerings, as well as start offering next-day and same-day deliveries.
Egypt Ventures managing director Ahmed Gomaa said he was pleased to be able to support Dresscode as it prepared to speed up its growth.
“We are excited to be part of Dresscode, as part of our mission to support talented Egyptian entrepreneurs contributing to the growth of local tailor workshops,” he said.
