The Telecel Group, an Africa-focused telecommunication company, is gearing up to fully rebrand Vodafone Ghana to “Telecel” by the end of February 2024. Telecel Group is an Africa-focused telecommunication company with expertise in combining telecommunication with Fintech, e-commerce and tech start-ups.
In February 2023, Telecel successfully acquired 70% majority shares in Vodafone Ghana (Ghana Telecommunications Company Limited – GTCL) and is now set to bring disruptive innovation into Ghana’s telecom industry with customer-centric products delivered with exceptional customer service.
Speaking on the significance of the rebrand, Telecel Group CEO Moh Damush said, “The acquisition of Vodafone Ghana in February 2023 paved the way for an extensive rebranding campaign. This transformation goes beyond a mere name change; it underscores our dedication to advancing telecommunications in Ghana, with a renewed focus on meeting the evolving needs of our customers. The rebranding marks a bold stride into a future where innovation, quality, and customer satisfaction remain integral to our identity. Our objective is to offer Ghanaians exceptional services that surpass their expectations.”
Also, Patricia Obo-Nai, CEO of Vodafone Ghana, said: “I am truly excited about this transition. Our goal is to deliver a great network for our customers, enabling connectivity that promotes personal and business growth. I invite our stakeholders to join us on this exciting journey as we start rebranding from Vodafone Ghana to Telecel Ghana”.
The rebranding will cover Vodafone Ghana and its three subsidiaries: National Communication Backbone Company Limited (Vodafone Wholesale), Vodafone Ghana Mobile Financial Services Limited (Vodafone Cash), and the Vodafone Ghana Foundation. The rebranding process, which commenced in January, will culminate in a complete brand reveal at the end of February 2024.
