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Sasai launches talent promotion show across Africa

CASSAVA Fintech International (CFI) has launched a new #African&Talented promotion aimed at identifying and supporting talent across Africa through the Sasai App.

The Sasai App, which was first launched a year ago by CFI, recently unveiled an innovative hybrid social media platform called Sasai Moments that makes it easy for anyone to connect and share memories with family and friends on their mobile phones. Of all the features introduced on the App to date, Sasai Moments has been proved to be an instant hit.

Launching the #African&Talented promotion, Sasai Chief Operating Officer Mr Tapera Mushoriwa said there were many young people in Africa who are talented but do not have a platform to freely express themselves and showcase their talent.

“We are inviting all Africans to showcase their talent on Sasai Moments – for free. This becomes the first digital talent marketplace in Africa, where the talented can showcase talent and scouts can identify the talent they want. Contestants stand a chance to win weekly prizes ahead of a grand draw. There are up to 10 talent categories to choose from to showcase the best of African talent,” Mushoriwa said.

The promotion, which will run for about five weeks, will see various youths on the continent showcasing their talents on Sasai Moments in categories such as music, dance, poetry, spoken word, drawing, painting, photography, sports, comedy, acting, fashion and beauty, as well as an open category.

Under the #African&Talented promotion, contestants are expected to create their own content and post it on Sasai Moments. In addition, content creators can then invite their friends and family to like their content as a way of voting for them.

Mushoriwa noted that contestants need a minimum of 100 likes for them to be eligible to win the grand prize of US$10 000.

Sasai is a uniquely African, all-in-one super App with chat, payments and digital marketplace features. Although developed primarily for Africa by Africans, the App – which can be downloaded from the Google Play Store or from the Apple App Store – is now already being used in over 180 countries around the world.

Experts believe that the #African&Talented promotion will help youths in Africa to use their talents for more inclusive economic growth across the continent.

According to the African Development Bank (AfDB), of Africa’s nearly 420 million youth aged 15-35, one-third are unemployed and discouraged, while another third are vulnerably employed and only one in six is in wage employment.