Safaricom PLC and Google have teamed up to provide financial and digital literacy training to small businesses in Migori County, Kenya. The initiative aims to equip local entrepreneurs with the skills to manage their finances and grow their businesses in a rapidly digitizing economy.
Many businesses in rural areas like Migori County often struggle with access to resources and training in effectively using digital platforms to expand their reach. Safaricom and Google’s joint effort addresses this gap by ensuring local entrepreneurs access the digital tools and financial knowledge they need to succeed.
By offering training on digital tools, online marketing, and financial management, the program seeks to empower small business owners with knowledge that can help them thrive in today’s competitive market.
The collaboration comes at a critical time when small businesses acknowledge the importance of digital transformation.
Through this initiative, both companies aim to promote long-term economic growth in the region by enabling businesses to become more competitive and sustainable. By fostering financial literacy and digital skills, Safaricom and Google are supporting small businesses in Migori County and contributing to the broader goal of enhancing Kenya's digital economy.
