Qualified a startup that aims to help salespeople and marketers sell better has secured $51 million in series B. The company set up better interactions for existing Salesforce users (B2B sales and marketing teams) by utilizing additional data sources to develop a better profile of those visiting your website to improve and personalize the outreach.
The latest round follows the Series A round in August last year, where the company raised $12 million. Led by Salesforce Ventures, the funding round also included Norwest Venture Partners and Redpoint Ventures, both previous backers.
Founded by Kraig Swensrud and Sean Whiteley, Qualified "has built a tool that essentially takes several signals from Salesforce as well as other places to build up some information about the site visitor." Techcrunch
According to Techcrunch, "It then uses it to give the sales and marketing teams more of a steer so that when they reach out via a screen chat to say "how can I help?" they have more information and can target their questions in a better way. A sales or marketing rep might know which pages a person is also visiting, and can then use the conversation that starts with an online chat to progress to a voice or video call, or a meeting."
Qualified also combines with several tools used to help source data and build its customer profiles, including Slack, Microsoft Teams, 6sense, Demand base, Marketo, HubSpot, Oracle Eloqua, Clearbit, ZoomInfo and Outreach.
The startup will be using the latest fund injection to continue building out its business with more functionality in the platform and hiring across the board to expand business development and more.