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Orange launches the super-app `Max it' for African markets

French telecommunications giants Orange is launching its new Max it super-app in Africa and the Middle East

One of Africa's leading telecom companies, Orange, is launching its super-app, "Max It", to its users in Africa and the Middle East. The app brings together the worlds of telecommunications, financial services, and e-commerce in one app.

Orange Staffs|Source: X

Developed by the Orange teams in Africa, 'Max it' is designed to be a portal for mobile services that simplifies the digital experience and eases the daily activities for all users on the continent, whether they are Orange customers or not. Thus, Max it is an open, scalable platform that provides valuable services for daily tasks such as managing a phone plan, finances or shopping. It brings together three essential services in one single smartphone interface.

Orange will look to launch its new application in five countries (Cameroon, Senegal, Mali, Burkina Faso, and Botswana) and will soon be rolled out sequentially, with functional updates to the 12 other countries where Orange is present in Africa and the Middle East (MEA).

Orange expects to have around 45 million active Max it users by 2025. "Max it" has great potential, especially in a part of the world where the smartphone is the gateway to everyday digital life, with a fast-growing adoption rate expected to reach 61% of connected customers by 2025.