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Nigeria: Digital Finance App, Branch International, announces Dayo Ademola as MD in Nigeria

Branch International announce appointing Dayo Ademola as Managing Director in Nigeria.

Branch International has announced appointing Dayo Ademola as Managing Director in Nigeria, effective immediately.

Dayo has and brings with her to Branch International over fifteen years experience at global, consumer-centric companies like MainOne and Rosetta Stone (USA), as well as with top local brands like Union Bank amongst others. She has, with her experience as a financial services and technology leader, established operational excellence in innovation, customer segmentation, business strategy, strategic marketing, product development, product positioning, and business performance management.

Dayo Ademola, newly appointed MD of Branch in Nigeria. Image Source: Techcabal

Dayo served as the Head of Innovation at EFInA prior to joining Branch International. EFInA is a financial sector development organization focused on promoting financial inclusion in Nigeria and funded by UK's Foreign, Commonwealth and Development Office (FCDO) and the Bill and Melinda Gates Foundation. As the Head of Innovation, she was responsible for the administration of EFInA’s multi-million-dollar Innovation Fund, funding licensed financial services providers as well as start-up and growth-stage fintechs, with an aim to boost financial inclusion in Nigeria.

Dayo earned a bachelor’s degree in International Business and Economics from Temple University, USA and a Global Executive MBA from INSEAD.

As Managing Director for Branch International in Nigeria, Dayo will lead the team striving to provide Nigerians great value and modern financial services.

Dayo, reacting to the announcement of her new role, said, “I’m excited to join Branch because I love how the Branch app offers Nigerians a great deal. No other finance app offers a 20% investment yield (highest in Nigeria), zero fee unlimited money transfers and instant loans with no paperwork, collateral or late fees. Branch’s all-in-one finance app can help everyday Nigerians simplify their financial life and get ahead. I’m excited to do my all to help everyone in the country become aware that there’s a better deal when it comes to your money.”

About Branch International:

Branch has over 20 million active users and offices across Nigeria, Kenya, Tanzania, and India, and it continues to redefine digital finance as the platform with product features such as instant loans, free money transfers, bill payment, and investment. In Nigeria, Branch has processed over 40bn Naira in over 3 million loan transactions in the past three years of operations and is one of the most downloaded financial apps in Africa. The Branch app offers superior customer value by providing access to unlimited free transfers, an unbeatable 20% interest rate on investment, and other amazing features still to come.

Nigeria in focus:

Population: 200.9 million (2019)

GDP: $448.12 billion (2019)

GDP Per Capita: $2,229 (2019)