MTN Group has been named the most valuable African brand in the Brand Finance Africa 150 2020 ranking, which says MTN is worth US$3,3 billion.
Brand value refers to the net economic benefit that a brand owner would achieve by licensing the brand in the open market.
According to the Brand Finance survey, “Over the last year, Africa’s largest mobile operator has celebrated solid profits and impressive subscriber growth.”
The survey analysed the impact of COVID-19 on the enterprise value of all brands in its survey, compared to their values as at 1 January 2020. It classified the telecoms sector as ‘limited impact’, meaning “minimal brand value loss or potential brand value growth”, because of the increasingly important role that mobile operators have played in keeping people connected through the pandemic.
Brand Finance named MTN Group the most valuable South African brand in July, resulting from the group’s focus on improving their customers' experience, while uniting its 19,000 employees around a shared belief that everyone deserves the benefits of a modern connected life.
South Africa In Focus
Population: $58.5 million (Compared to Nigeria's 200.9 million)
GDP: $351.4 billion (Compared to Nigeria's $448.12 billion)
GDP Per Capita: $6,040 billion (Compared to Nigeria's $2,030)