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Meta To Allow Nigerian Creators Monetise Contents

Meta has revealed its plans to enable Nigerian content creators on Facebook and Instagram to monetize their content

Meta, the parent company of popular social media platforms like Facebook, WhatsApp, and Instagram, will introduce a feature on its Instagram app in June 2024, allowing Nigerian creators to monetise their content and earn a living using the app.

The feature, which will be unveiled in June 2024, will enable indigenous content creators to earn a living using the app. A delegation from Meta Platforms Incorporated, led by Nick Clegg, former UK Deputy Prime Minister and Meta’s President of Global Affairs, disclosed this during a visit to President Bola Tinubu at the State House in Abuja on Thursday.

Speaking on the recent development, Meta’s President of Global Affairs, Nick Clegg, first thanked President Tinubu for an Executive Order he issued, which enabled the landing of a Meta-backed deep-sea cable in Nigeria with potential for multi-billion dollar economic activities in Africa.

He said, “It is an extraordinary infrastructure project. When it comes on stream in the first quarter of 2025, it will be twice as much as the capacity of all subsea cables that exist. We buried the cable 50% deeper than any other subsea cables under the seabed. It is more powerful and more extensive in terms of its geographical connectivity. It could yield up to 37 billion dollars worth of increase in economic activity in the next two or three years across the African continent”.

“We have a lot to do with Nigeria to deepen partnerships,” he added.

On the other hand,  President Tinubu said his administration was sustaining investments in digital technology to enhance the sustainability of small businesses, expand opportunities across sectors, and propel Nigeria to become the standard of information and communications technology in Africa.