Popular "link in bio" service Linktree has linked up with PayPal to expand its recently launched "Commerce Links" tools for direct payment on Linktree. The Melbourne-based startup, which has a customer base of over 16 million, says creators in over 200 countries where PayPal operates can now accept payments through the transaction tools.
The partnership announcement comes on the heels of the company's acquisition of automated music link aggregation platform Songlink/Odesli. According to Linktree, its collaboration with PayPal is the latest in a series of creator-focused efforts.
The new feature, launched in March, allows users to take payments directly on their Linktree profile without opening a new browser or tab. The new integration lets Linktree customers connect their PayPal accounts and receive payments from their followers or customers via a debit card or a credit card.
“As the creator economy grows, creators want new ways to collect payments and support from their audience with as little friction as possible. We are excited to be collaborating with PayPal to further expand our solutions to our users globally and enable them to further manage and monetize their digital presence.” Linktree co-founder and CEO Alex Zaccaria
Users can also access information regarding their transactions, payment conversion rate, and more the company noted. According to Linktree, the available data is meant to help creators manage their digital presence.
Founded in 2016, Linktree competes with several “link in bio” platforms, including Shorby, Linkin.bio and Beacons. In March, Linktree announced it raised $45 million in Series B funding. The funding round was co-led by Index Ventures and Coatue, with participation from returning investors AirTree Ventures and Insight Partners.