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Heroes bags $200 million in latest funding round, set sights on expansion

London based e-commerce platform Heroes has closed a $200 million funding round which was led by US-based investor Crayhill Capital Management.

London-based e-commerce platform Heroes has closed a $200 million funding round led by US-based investor Crayhill Capital Management. The newly acquired funds will be used next phase of Heroes’ rapid growth and empower it to acquire and expand consumer brands worldwide.

Speaking of consumer brands, Heroes is an e-commerce startup whose business model revolves around the acquisition and expansion of small-sized category-leading consumer brands. It was founded in October 2020 by brothers Riccardo Bruni and Alessio Bruni, who boast extensive experience in investment banking, M&A, venture capital, and e-commerce.

Heroes integrate acquired brands onto its tech-enabled and operational platform post acquisitions and rapidly scale them through operational optimization across logistics, marketing, channel expansion, and internationalization. The London-based startup has an industry-leading track record of supercharging brands, with some of the acquired brands having grown as much as 5x in 6 months post-acquisition.

Riccardo Bruni, the Co-founder, said: “We’ve achieved incredible growth since our launch in October 2020, and we are excited to be partnering with Crayhill Capital Management to support us on the next phase of our journey. By adding this significant amount of capital, we now have a high level of flexibility in executing our growth plans and significantly expanding and further diversifying our brand portfolio. We look forward to continuing our work with the new wave of outstanding entrepreneurs to give them a fast, seller-friendly, and reliable way to sell their business, so they can reap the fruits of the hard work they have put into building their brands.”

Heroes have scaled its business in the UK, the EU, North America, and Asia. Through multiple acquisitions, it has built a portfolio of category-leading consumer brands operating on global Amazon marketplaces. Heroes employ more than 70 staff globally, intending to double headcount by the end of the year. The majority of its team is based across operational functions, such as supply chain, logistics, brand management, marketing, and technology.