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Nigeria's Telco Wars: Airtel gains most subscribers from other networks in August, MTN leads on market share

According to data released by the Nigerian Communications Commission, Indai-owned telco, Airtel welcomed 9,927 new porting subscribers for the month of August while MTN, the network with the second most incoming porting activities welcomed 5,188 incoming subscribers from other networks.

9mobile received 5,188 new subscribers from other networks to place third, while Globacom received a paltry 677 incoming subscribers in the month of August.

Airtel Nigeria CEO, Segun Ogunsanya. Photo Credit: BusinessAMLive

On the flip side, Globacom leads the pack in the number of subscribers lost to other networks, losing a significant 6,818 subscribers for the period under review. Airtel lost the second most subscribers to other networks, losing 5,277 subscribers to other networks, while 9mobile lost 4,507 subscribers, placing it in the third position as the company to lose the most subscribers. MTN lost the least amount of subscribers, losing 4,469 subscribers in August.

This probably indicates that the telecom service provider is now gaining a strong ground to be seen as the network of choice for porting subscribers, especially since it has kept that position for the second month running.

In a related update, MTN remains the largest telco in Nigeria by market share. The South African-owned company's subscriber base grew to 83,083,913 in August, meaning that it now holds 40.90% of Nigeria's telco market.

Airtel comes next, edging out Globacom as Nigeria's second largest telco by market share, boasting of 26.96% of the market with 54,766,947 network subscribers. GLO is the third biggest player in the industry with 52,934,089 subscribers amounting to 26.06% of the market. 9mobile owns the least share of the market, with its 12,377,612 subscribers amounting to only 6.09% of the market.

Nigeria In Focus:

Population - 206.6 million (Compared to South Africa's 59.6 million)

GDP: $504.57 billion (Compared to South Africa's $369.85 billion)

GDP Per Capita: $2,465 (Compared to South Africa's $6,193)