Western Union partners with Cash Plus to launch its first concept store in Errahma, Morocco, Africa. This store offers a unique, Western Union-branded experience for customers to send and receive international money transfers.
Cash Plus is a leading financial services provider in Morocco's Casablanca, known for offering a wide range of services, including money transfers, bill payments, and prepaid services. The company provides accessible financial solutions to individuals and businesses, enhancing financial inclusion and convenience.
On the other hand, Western Union is a global financial services company in Denver, Colorado, USA, specializing in cross-border, cross-currency money movement, payments, and digital financial services. It empowers consumers, businesses, financial institutions, and governments to connect with billions of bank accounts, digital wallets, and cards through its extensive network.
This launch is part of Western Union's 'Evolve 2025' strategy to enhance customer service and accessibility in crucial markets. Morocco, a major remittance hub, received approximately US$12 billion in 2023, making it the third-largest inbound market in Africa.
These stores provide access to various services, supported by service representatives offering personalized assistance.
The launch is a testament to Western Union's dedication to investing in Morocco and Africa's markets. Morocco is a pivotal hub for remittances. In 2023, the country received approximately USD 12 billion in inflows, making it the third-largest inbound market in Africa. Remittances contribute approximately 8% to Morocco's GDP.
