American food delivery platform DoorDash has announced the acquisition of Bbot, a leading contactless order and payment solution in the hospitality industry based in New York. Founded in 2013, DoorDash thrives in selling convenience by connecting merchants consumers and dispatch riders known as dashers. The new deals come in as the company seeks to improve its marketplace with various services to meet growing demands.
DoorDash enjoyed the benefits of the stay-at-home culture of COVID-19, and as restrictions ease up, the company must find innovative ways to stay relevant. What better area to seek future relevance than Technology. Accessing Bbot technological solutions will foster higher quality experiences for customers, as they can be confident of speedy response, eliminating the ordeal of having to order and wait. Furthermore, users will access a more extensive selection of merchants across spaces like hotels, bars, ghost kitchens (facilities for delivery only meals).
DoorDash will most likely experience improvements in average order margins or sizes in the coming times. As DoorDash hopes to initiate more expansion activities globally. Projections from this deal set DoorDash as a significant rival to companies like Uber as technological solutions could provide enough push to beat the competition in the food delivery and technological ecosystem.
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Population: 329.5 million in 2020 as compared to 328.3 million in 2019
GDP: $20.94 trillion compared to $21.43 trillion in 2019
GDP per capita: $63,543 in 2020 compared to $65,279 in 2019
