Over six years of devotion to connecting consumer goods brands to small shops and retailers in Nigeria and further assisting with distribution through fleets of drivers, TradeDepot Incorporated has expanded its operations in Ghana after the complete acquisition of Ghana's based Green Lion, a B2B marketplace that provides communities with easy access to good and services. The company is operational in Nigeria, Ghana, and South Africa.
Founded in 2018, Green Lion is one of Ghana's largest B2B e-commerce platforms with over 4000 customers. The company has its presence in over four cities in the country. The acquisition of Green Lion will help TradeDepot activities and presence in the country as it formerly operated in Accra only. Working with Green Lion's success would reach more customers geographically, and this will speedily promote TradeDepot growth and its bid to explore a market worth $20 million fully.
Africa is home to over 1 billion people, and the e-commerce market exists to serve this population, meeting the increasing demand for convenience. TradeDepot understands the importance of payment gateways and solutions; with the acquisition of Green Lion and its technology, the company hopes to have the edge over other B2B startups like Alerzo, MarketForce, and Sokowatch.
Nigeria in focus:
Population: 206.1 million in 2020 as compared to 201 million in 2019
GDP: $432.3 billion compared to $448.1 billion in 2019
GDP per capita: $2,097 in 2020 compared to $2,229 in 2019q