In partnership with Visa, Mashreq Egypt has launched the Mashreq NEO Visa Card to improve banking experiences in Egypt. This new card combines advanced technology, seamless services, and exclusive benefits.
The card aims to target young people and the underbanked in Egypt, promoting financial responsibility through the Mashreq NEO account. This initiative builds on the recent introduction of the NEO account, designed to enhance digital banking for Egyptians aged 15 and above.
Visa's new brand ambassador, Mohamed Salah, is also featured in its advertising campaigns. Amr El Bahey, CEO of Mashreq Egypt, emphasises the card's role in delivering convenient and personalised banking solutions.
"With Visa's expertise and Mohamed Salah's star power, we are empowering individuals with convenient, rewarding, and personalised experiences. This milestone represents our unwavering commitment to transforming the banking landscape, placing our valued customers at the heart of every innovation.", said Amr El Bahey.
